I was the guy clutching the six-pack of Haynes all-white cotton athletic socks, a four-pack of vegetarian Italian sausages, a box of LED light bulbs, and the August 2018 issue of Guns and Ammo, that self-described “preeminent and most-respected magazine in the firearms field, featuring reviews, news, and articles about firearms,” (italics theirs).
I’d picked the black-and-gray cover (Masuser M18: Boom! Shuck! Boom!) from a colorful rack near the car magazines, just near less preeminent and most-respected periodicals touting HEAVY BORE AR-15 PLATFORMS and Buffalo Heavy .44 Mags, designed for super deep penetration on large game, in fonts similar to those in porn mags.
And much ink has already been spilled comparing those two genres, the gun mags and the nudie books, but Wal-Mart sells the one, and not the other, and today I was in Wal-Mart having my masculinity constructed towards violence, and not lust. Besides, Wal-Mart sells the accoutrements for the gun mags too.
Big news in February was that Wal-Mart would no longer sell guns and ammo to people under the age of 21. Three years ago, Walmart ended its sales of modern sporting rifles, including the AR-15. But they still sell guns. And bullets. Bunches of ’em. And a whole bunch of magazines about guns (and toy guns, and movies with guns, and those aren’t what I’m talking about here).
Just like Guns and Ammo is framed as the centrist most-respected part of the gun world conversation, Wal-Mart is seen as the clean retail version of the gun-selling universe of the online world. The digital conversation about guns makes Guns and Ammo look like Mother Jones and the people that are buying assault rifles in parking lots and at gun shows (no background check!) are likely contemptuous of the low-magazine capacities of whatever Wal-Mart is pushing. But Wal-Mart makes them easy to find, just like the socks and vegetarian Italian sausages I was holding.
This isn’t a screed about the public health crisis that we’re obviously undergoing with the ridiculous saturation of guns across our culture. If you want to check out what Moms Demand Action are doing, the link is here, and they’re in the trenches at state capitols across the nation, trying to turn some common sense into law.
I own guns. More than two. And we can debate the merits of that decision just like we can debate whether it’s ethical to even be shopping at Wal-Mart in the first place.
But the thing about gun enthusiasts, paging through the monthly offerings of Guns and Ammo, is that they are under the impression that they are merely looking for a less obtrusive hip holster, or a device suitable for assassinating South Pacific mountain goats (horns that span as much as 60 inches across). The dude in front of you in the Wal-Mart check-out line buying an unusual array of canned catfood and nearly-identical looking tinned salmon and tuna? He may be thinking about a shotgun that can hold an entire box of 2.75″ shells so that he doesn’t have to stop to reload when he goes to kill all of his coworkers tomorrow.
These matters, we are led to believe, are the purview of the police and the security budgets of the private establishments where we shop. The police officer I saw on this trip to Wal-Mart was texting as she and her partner walked languidly towards to electronics department to sniff around someone who was getting a little too familiar with the DVDs and video games. The security guard enjoyed asking random people to produce their receipts as they left the store, as if an allegation of theft was a suitable excuse for detaining people attempting to leave the premises with their own property.
If we think metal detectors and pervasive security guards at every store, movie theater and public event are a) sufficient sacrifices of liberties and b) likely to succeed at stopping mass murders, we may wish to yet further reflect on whether the 24-hour establishment selling us eggs and floor polish and reloadable prepaid credit cards ought to also be selling us guns, as well as the periodicals that let us know about Kel-Tec’s important safety recall on its Sub-2000 rifles due to a heat treatment that could cause the barrel to rupture when a cartridge is fired, causing serious personal injury.
We don’t like to think much about the people that are reading an article encouraging people to buy a magazine-fed shotgun that the author claims saved his live “many times” during Operation Iraqi Freedom. Need a magazine that carries 20 shotgun rounds at once? The Mossburg makes them, and the shooter has a “distinct advantage when changing out loads to meet the need.” What need requires a shooter to maintain an advantage when changing out one 20-round batch of shotgun shells for another? That’s the business of Freedom Loving Patriots™ and likely none of yours.
Gun people have their own magazines, their own websites, their own television shows, and their own political candidates. And those candidates are the ones that currently make the laws. And the people for whom that is immensely frustrating? Those people have likely never spent much time lingering around the gun magazines and ammo aisles at their local Wal-Mart.